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From Wikipedia founder Jimmy Wales

Wikipedia is non-profit, but it's the #5 site on the web. With more than 450 million users reading billions of articles every week, we have the same costs as any top site: servers, power, rent, staff, programs and legal help.

Wikipedia is something special. It is like a library or a public park. It is like a temple for the mind. It is a place we can all go to think, to learn, to share our knowledge with others.

When I founded Wikipedia, I could have made it into a for-profit company with advertising banners, but decided to do something different.

Commerce is fine. Advertising is not evil. But it doesn't belong here. Not in Wikipedia.

— Wikipedia Founder, Jimmy Wales